
Lion's Den Sourcing & Consultancy offers handpicked solutions to suit you and your business product needs.
ABOUT ME

My name is Andrea Bennett - a passionate and energetic leader with an impressive track record of success within the retail sector, with a focus on product, proposition and customer needs. I have been involved in UK retail for more than 30 years, starting life on the shop floor as a store manager and proudly working my way up to Buying Director in 2010, leading a team of 30 buyers, designers and QAs. I was responsible for delivering sales and margin growth across all categories and evolving the proposition to ensure the business remained fit for purpose.
Art and Craft, Stationery, Books, Toys and Games are just some of the categories I have experience in. However, my ability to spot trends and crazes has often been demonstrated to be transformational to customer footfall and turnover. A proactive approach to stock selection is what makes the difference.
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Product is my passion; spotting, sourcing, developing it and watching the resulting sales built on strong customer satisfaction. Additionally, I love mentoring and coaching bright, young talent, up-skilling existing teams in areas where they may need support. My strength is innovating and dreaming up strong own brands, building the creative look and feel to ensure it's a compelling offer on the shelf.
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I have set up Lion's Den to help support any businesses looking to invigorate, refresh, re-energise or rethink their proposition in a margin friendly way without sacrificing the required energy, excitement and colour that customers expect.
Exceeding Your Expectations
SERVICES
Exceeding your expectation
![]() Front Line Buying Leadership | ![]() New Product Development | ![]() Own Brand Design & Development | ![]() Margin & Category Growth Strategies |
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![]() Product Evolution & Trend Spotting | ![]() Far East Product Sourcing | ![]() Buying Team Mentorship & Coaching | ![]() Waste Packaging Management Support |

66books
Professional, efficient and resourceful.
I would 100% recommend Andrea and her team to any client.
Her creativity and design expertise has exceeded our expectations

Glowxie
Lions Den Sourcing and Consultancy have been a game-changer for our business. They’ve supported us in optimising pricing for our existing product range alongside sourcing new additions to our brand lineup.
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Andreas's knowledge of sourcing has been invaluable through our growth phase, helping us navigate potential pitfalls we hadn't even considered.

QBD Books
I have worked with Andrea for twenty years.
She has a vast knowledge of retail and product selection.
In China she is respected by all the factories and known for getting the best value for her clients.
I continue to work with Andrea today and respect her professionalism and opinion .

The Notting Hill Bookshop
Working with Andrea in sourcing our merchandise and new products has been a revelation.
So many good ideas, so much energy and inspiration – she really does understand our brand and our needs.